Perplexity AI Business Fellowship
- Sahan Rao
- Jun 1
- 3 min read
Updated: Jun 10
As an Ai Consultant, I've been selected for the Perplexity AI Business Fellowship 2025 program and will be learning alongside leaders from companies like NVIDIA, Databricks, and Box. But I’m here with a specific mission: to understand how tools like Perplexity AI can create real, measurable value for small and mid-sized businesses.
As someone who’s spent 15+ years helping organizations optimize operations and elevate marketing outcomes and now as founder of LeadAi Solutions. I’ve seen how thoughtfully deployed AI can unlock massive time savings, stronger decisions, and scalable growth.
That’s exactly why this fellowship matters.

About the Perplexity Business Fellowship
Perplexity AI is an AI-native research platform—think ChatGPT meets Google, but faster, citation-backed, and built for business.
The 2025 Business Fellowship brings together experienced professionals (5+ years in strategic or operational roles) to explore real-world AI adoption through:
Expert-led masterclasses on practical, in-market AI use
Hands-on workshops to test applications across industries
A global peer network of forward-thinking operators and advisors
What Is Perplexity AI?
If you’re new to it, Perplexity is an AI-powered research assistant — kind of like Google meets ChatGPT, but with sources, summaries, and serious horsepower under the hood.
Unlike traditional search, it gives you clean, cited, conversational answers, so you don’t need to wade through ten blog posts or verify five sources. It’s fast, accurate, and surprisingly easy to build into daily decision-making.
Why This Matters for SMBs
This Fellowship is so exciting since it lets me stress-test these tools on behalf of the business owners we serve and bring back practical, proven insights that help them save time, make smarter decisions, and scale sustainably.
It’s what separates the best AI consulting companies from the rest: we don’t just experiment with AI, we apply it, with a clear process and measurable impact.
Perplexity Free vs. Pro. Which One Makes Sense?
Perplexity has both free and paid plans.
Free: Great for basic research, content ideas, and quick answers.
Pro ($20/month): Unlocks deeper research, faster answers, voice mode, and access to more powerful AI models.
If you’re running a growing business and want to shortcut research, accelerate strategy, or explore new markets without hiring a research team — the Pro version often pays for itself in time saved.
How I Use Perplexity for Clients & Strategy
In our consulting practice, here’s where Perplexity has already proven valuable:
Market Intelligence: Track industry shifts, competitor moves, or new customer behaviors, without digging through 10 tabs.
Content & SEO Strategy: Validate keywords, explore new topics, and back content with research.
Process Optimization: Rapidly evaluate tools, frameworks, or workflow improvements.
Proposal Writing: Streamline pitch decks and client deliverables using AI-accelerated synthesis.
The key isn’t just speed, it’s reducing friction in how better decisions get made.
What Does Being a Business Fellow Mean?
The Business Fellowship program is an invite-only group of experts, entrepreneurs, and consultants using Perplexity in real-world business settings. As a Fellow, I:
Get early access to cutting-edge features
Collaborate with Perplexity’s product and research teams
Share field-tested strategies and frameworks
Help shape how businesses adopt AI for smarter, faster decision-making
The Bottom Line
This isn’t just about using another AI tool. It’s about integrating intelligence more deeply into how we work ethically, efficiently, and with real business impact.
📩 Ready to see what AI can actually do for your business? Reach out to start your pilot. AI consulting for small businesses, smb ai